Whether your target audience is comparing prices on Amazon or researching the best products on Google, we'll make sure your product catalog is advertised on the right searches and the right platforms.
A clean, relevant and well-categorized product feed is fundamental to any successful shopping campaign.
By cross-analyzing your search term data and the product titles and descriptions submitted in your product feed, we'll identify opportunities to more cost-effectively reach and convert new and existing audiences.
Every shopping campaign set-up and feed optimization is handled by a seasoned PPC advertising expert Proper campaign builds and launches are the keystone of a successful shopping campaign.
All your campaigns will be created, targeted and reviewed by our experienced in-house shopping and feed practitioners to ensure you are set-up for success from the onset.
We never leave your campaigns on auto-pilot.
Running a profitable, growth-oriented shopping campaign require a lot of time and attention... our team will be there every step of the way to make key optimizations on a recurring basis so that you are getting the most out of your budget.
At Pareto PPC, we believe that there are three key aspects to any successful paid search campaign:
clearly-defined goals, extensive research and relentless optimization.
Every campaign we create begins with the end-goal in mind. We'll work with your marketing and finance teams to determine a viable cost per digital acquisition for your business. In turn, this will enable us to craft a realistic strategy that aligns with your business objectives.
Once your campaigns are up and running, your dedicated team of seasoned PPC practitioners will consistently be analyzing, testing and managing every facet of your campaigns to get you the highest possible return on your investment.
All your PPC data will be automated and visualized in Google Sheets & Tableau, enabling you to see how your campaigns are performing in real-time and giving you the transparency you need to ensure that your digital advertising needle is moving in the right direction.
1). Tailored Strategy - we'll develop cutting-edge digital tactics personalized for your business' objectives.
2). Quarterly Business Reviews - you'll receive quarterly business reviews to recap performance/past initiatives and align on go-forward tactics and projects.
3). Competitor Audits - we'll keep a pulse on your competition with a blend of hands-on research and PPC competitor monitoring tools.
4). Performance Calls - we'll hold reoccurring calls to keep you up-to-date on your campaigns' performance.
5). Ad Copywriting - we'll take the heavy-lifting of ad copywriting off your hands.
6). Total Account Ownership - unlike other agencies, your ad accounts and your data will remain yours (even if you decide to work with another partner down the road).
7). Custom, Automated Reporting - you'll have access to your most up-to-date PPC data at your fingertips, and we'll even customize your reporting to ensure that the most important KPIs and data segments are front and center for you.
8). Recurring Optimizations - your campaigns will be consistently optimized by an experience PPC expert and will NEVER be left on autopilot
9). Dedicated Account Team - you'll receive a dedicated team of the best and brightest PPC practitioners.
10). Competitive & Transparent Pricing - our SOWs and fee structures are simple, clear and competitive.
11). Budgeting & Forecasting - you'll receive full year PPC budget recommendations and forecasts
12). Bid Management - your campaigns will be managed with a blend of manual and automated bidding strategies to get you the highest possible returns.