Paid Search

On average, 80% of paid search ad spend is wasted on searches that have never led to a conversion. We'll help you identify that 80% of spend and reallocate it towards the 20% that's driving real results for your business.

You need a paid search marketing strategy that actually moves the needle.

Paid search marketing should be the keystone of your digital advertising strategy. There is no better opportunity to advertise than when someone is actively researching, considering and evaluating your products or services - all from the comfort of their search browser.


We target the most relevant and cost-effective keywords for your business.
Our proprietary keyword research methods will ensure your ads serve and budget is spent on the best possible searches.


Proper campaign builds and launches are the foundation of any successful paid search account.
All your campaigns will be created, targeted and reviewed by our experienced in-house PPC practitioners to ensure you are set-up for success from the onset.


We never leave your campaigns on auto-pilot.
Running a profitable, growth-oriented paid search campaign require a lot of time and attention... our team will be there every step of the way to make key optimizations on a recurring basis so that you are getting the most out of your budget.

Why Work With Us?

At Pareto PPC, we believe that there are three key aspects to any successful paid search campaign:
clearly-defined goals, extensive research and relentless optimization.

Custom Strategies

Every campaign we create begins with the end-goal in mind. We'll work with your marketing and finance teams to determine a viable cost per digital acquisition for your business. In turn, this will enable us to craft a realistic strategy that aligns with your business objectives.

Expert Optimizations

Once your campaigns are up and running, your dedicated team of seasoned PPC practitioners will consistently be analyzing, testing and managing every facet of your campaigns to get you the highest possible return on your investment.

Clear Results

All your PPC data will be automated and visualized in Google Sheets & Tableau, enabling you to see how your campaigns are performing in real-time and giving you the transparency you need to ensure that your digital advertising needle is moving in the right direction.

What You'll Get

1). Tailored Strategy - we'll develop cutting-edge digital tactics personalized for your business' objectives.

2). Quarterly Business Reviews - you'll receive quarterly business reviews to recap performance/past initiatives and align on go-forward tactics and projects.

3). Competitor Audits - we'll keep a pulse on your competition with a blend of hands-on research and PPC competitor monitoring tools.

4). Performance Calls - we'll hold reoccurring calls to keep you up-to-date on your campaigns' performance.

5). Ad Copywriting - we'll take the heavy-lifting of ad copywriting off your hands.

6). Total Account Ownership - unlike other agencies, your ad accounts and your data will remain yours (even if you decide to work with another partner down the road).

7). Custom, Automated Reporting - you'll have access to your most up-to-date PPC data at your fingertips, and we'll even customize your reporting to ensure that the most important KPIs and data segments are front and center for you.

8). Recurring Optimizations - your campaigns will be consistently optimized by an experience PPC expert and will NEVER be left on autopilot

9). Dedicated Account Team - you'll receive a dedicated team of the best and brightest PPC practitioners.

10). Competitive & Transparent Pricing - our SOWs and fee structures are simple, clear and competitive.

11). Budgeting & Forecasting - you'll receive full year PPC budget recommendations and forecasts

12). Bid Management - your campaigns will be managed with a blend of manual and automated bidding strategies to get you the highest possible returns.