Analytics

While today's digital world is flooded with data, there's a drought when it comes to consistently connecting dots and generating actionable insights.

We'll turn your data in automated reporting deliverables so that we can make better marketing and business decisions together.
Research

We'll provide you insight into the things that matter most to your business.
Our onboarding process will uncover the KPIs and aggregations and segmentations of your data that align with your short-term and long-term business goals.

Implementation

We automate all your reporting so that you never have to ask for it.
Incorporating our mix of data connector, database and data visualization technologies enables us to consistently provide you with all the metrics that matter to you.....in real-time.

Growth

Need something extra from our reporting? No problem!
All clients receive up to two custom reporting dashboards that can provide deeper insight into your leads, your customers, your products, etc.

Why Work With Us?

At Pareto PPC, we believe that there are three key aspects to any successful paid search campaign:
clearly-defined goals, extensive research and relentless optimization.

Custom Strategies

Every campaign we create begins with the end-goal in mind. We'll work with your marketing and finance teams to determine a viable cost per digital acquisition for your business. In turn, this will enable us to craft a realistic strategy that aligns with your business objectives.

Expert Optimizations

Once your campaigns are up and running, your dedicated team of seasoned PPC practitioners will consistently be analyzing, testing and managing every facet of your campaigns to get you the highest possible return on your investment.

Clear Results

All your PPC data will be automated and visualized in Google Sheets & Tableau, enabling you to see how your campaigns are performing in real-time and giving you the transparency you need to ensure that your digital advertising needle is moving in the right direction.

What You'll Get

1). Tailored Strategy - we'll develop cutting-edge digital tactics personalized for your business' objectives.

2). Quarterly Business Reviews - you'll receive quarterly business reviews to recap performance/past initiatives and align on go-forward tactics and projects.

3). Competitor Audits - we'll keep a pulse on your competition with a blend of hands-on research and PPC competitor monitoring tools.

4). Performance Calls - we'll hold reoccurring calls to keep you up-to-date on your campaigns' performance.

5). Ad Copywriting - we'll take the heavy-lifting of ad copywriting off your hands.

6). Total Account Ownership - unlike other agencies, your ad accounts and your data will remain yours (even if you decide to work with another partner down the road).

7). Custom, Automated Reporting - you'll have access to your most up-to-date PPC data at your fingertips, and we'll even customize your reporting to ensure that the most important KPIs and data segments are front and center for you.

8). Recurring Optimizations - your campaigns will be consistently optimized by an experience PPC expert and will NEVER be left on autopilot

9). Dedicated Account Team - you'll receive a dedicated team of the best and brightest PPC practitioners.

10). Competitive & Transparent Pricing - our SOWs and fee structures are simple, clear and competitive.

11). Budgeting & Forecasting - you'll receive full year PPC budget recommendations and forecasts

12). Bid Management - your campaigns will be managed with a blend of manual and automated bidding strategies to get you the highest possible returns.