If you want to generate immediate and incremental leads, sales, phone calls, etc. for your business, one of the best choices you can make is to advertise with Google Ads (formerly known as Google AdWords).
Why? Because unlike other marketing channels, Google Ads enables brands to target hyper-relevant audiences that are actively looking for products and services that correspond with their offerings.
For example, if your business sells running shoes, the odds of you converting audiences actively searching for “mens running shoes” or “best running shoes for men” is vastly greater compared to say people driving by your billboards everyday.
For this reason, many brands today are continuing to see a greater proportion of their marketing budgets go to Google Ads and other comparable platforms (such as Microsoft Ads).
So where do you start if you’re looking to begin advertising on Google? At ParetoPPC, we realize Google Ads can be a daunting platform for businesses with little to no familiarity with the platform. That said, we put together this step-by-step checklist for starting your first campaign!
Google’s platform relies on two main factors to rank where your ad places on a list of search suggestions. The first is Quality.The second is Bid.
Quality is determined by the relevance of the search term to your website, landing pages, and selected keywords. A site rich with relevant content and landing pages containing the selected keyword will score highly in Google’s ranking.
Bid is determined by popularity of search terms, as more popular terms will have greater demand and competition. Google will automatically adjust your bids based on the popularity of the keyword. However, Google wants its search engine to show the best and most relevant content, so there is an advantage given to sites with relevant content and high keyword usage. This means your site may rank higher than a competitor if your site has a higher quality score, even if your bid is lower!
Here is a video Google put out to introduce users to its Ads platform!
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