We’re not just digital ad experts; we’re digital ad experts for two distinct, fiercely competitive industries: legal and e-commerce.

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Industries We Serve

We offer unique expertise in law firm digital advertising across an array of practice areas.


We've succesfully managed hundreds of millions of dollars in ecommerce PPC budget.

Our Experience & Background

Pareto PPC is an agency forged out of our founders' experiences working at a large e-commerce ad agency, followed by leading all marketing, operations and analytics efforts at one of Pennsylvania's largest law firms.  This unique foundation and background enable us to help e-commerce and legal brands find their true north much faster than our competitors. In other words, we've actually practiced what we preach to our clients.

Results-driven business leader, leveraging strong communication skills, technical aptitude, analytical proficiency and financial acumen to produce business growth and profitability. From managing P&Ls, to building analytics tools, my vast set of experiences serve as a catalyst to help businesses find their “true north”.

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Client Testimonials

We aim to empower the world’s brands to exceed their digital advertising goals.

Krasno Krasno & Onwudinjo

My firm hired Pareto PPC because of their insight and knowledge in the legal marketing space.  From the minute we met, Jake and Bo dove into our marketing campaigns and dissected them. The result was a leaner and more efficient campaign that brought us a greater return on our investment and more cases in the door.  The best decision we ever made was hiring Pareto PPC and giving them the keys to our marketing campaign.

Robison Lemon Law Group

I’ve worked with Pareto PPC for two years and I could not be happier with the results.  Their attention to detail and ability to organize large amounts of data allows them to promote your business in both creative and cost-effective ways.  They also truly care about your business and its success, which lends to a great support system to help you along the way.

Misha Nonoo

Pareto PPC has been the ideal partner. They are resourceful, proactive, trustworthy and articulate. When met with a challenge (like a slashed budget, an unforeseen press spike, or a super-targeted campaign), they respond with creativity and speed, always going the extra mile.