About Us

We're a potent blend of strategic thinkers, data geeks and creative marketers with a common mission: empower our clients to exceed their goals.

Company Overview

Pareto PPC is a Philadelphia-based boutique consultancy specializing in digital strategy, paid media optimization, and analytics. Founded by ex-agency leaders, we offer cost-effective solutions to businesses that are tired of the high price tags, missed deadlines, cookie-cutter tactics, and smoke-and-mirrors reporting that come with most digital marketing agencies.

Leadership Team
Bo Royal
CEO & Co-Founder

With a passion for business, a fascination for the intersection of data, technology and consumer behavior, and a drive to build and grow sustainable marketing programs, Bo approaches his work with the aim of adding value to every situation.

The demand for no-nonsense marketing solutions became apparent to Bo during his time at several ad agencies over the first 7 years of his career. More specifically, he realized that the market was flooded with agencies more concerned with sales pitches than client fulfillment. As an answer, Bo co-founded Pareto PPC in 2018, cultivating world class talent, tried-and-true processes and affordable yet effective technologies to successfully fulfill client expectations and deliver exceptional results.

Bo currently serves as an Advisory Board Member for one of Pennsylvania’s largest Workers’ Compensation & Social Security Disability law firms, where he oversees marketing strategy and client intake. Prior to that, Bo held leadership positions at eBay Enterprise, which was acquired and rebranded as Pepperjam in 2017. During his tenure at eBay Enterprise/Pepperjam, Bo led a team of 15+ digital marketers and spearheaded paid search strategy for the agency’s premier clients, including kate spade new york, Sallie Mae, GNC, Calvin Klein & Stuart Weitzman.

Jacob Barufkin
COO & Co-Founder

A true mathematician at heart, Jake’s M.O. is to reverse engineer everything and rebuild it with efficiency and scale in mind.

Pareto PPC is Jake’s fifth entrepreneurial output, and his decision of co-founding this company was an easy one after working with several large agencies that were negligent with their books of business and process. Building a service that places the client as top priority and a process which allocates hours to high quality output instead of inefficient work is what this new venture is all about.

Prior to Pareto PPC, Jake co-founded other projects which aimed to help clients with finance & operations analytics, software development, and website analytics. Going down memory lane, Jake has worked client side and within agencies specializing in servicing large enterprises with revenues of 200MM to 10BB. Examples of some previous developments lead by Jake were rebuilding financial and sales software systems, creating financial models for underwriting M&A’s and pricing evaluation, building new processes for internal and external relationships, standing up complex DB structures, building supervised and unsupervised modeling, and managing teams of 50+ employees.